I've been saying for years that we don't have bicycle culture in Copenhagen. We just have vacuum cleaner culture. We all have one, we all have learned to use it, we use it. End of story.
We don't buy vacuum cleaning clothes at a specialty store, we don't wave at other vacuum cleaning enthusiasts on the street, we don't keep 7 vacuum cleaners polished in our shed. It's not a hobby or a fetish or a sub-cultural membership card.
Our vacuums, like our bicycles, are just tools that make everyday life easier.
So I figured I needed a logo.